What is UTM Link Builder?
UTM Link Builder is a free online campaign URL builder that adds utm_source, utm_medium, utm_campaign, utm_term and utm_content to your link. Track where visitors come from in Google Analytics 4.
Build UTM campaign links online. Add source, medium, campaign, term, and content parameters, preview the final URL, and copy — free UTM link builder on Fah Swe Tools.
Key features
- All five UTM parameters
- Live preview of the final URL
- One-click copy
- No shortening or click tracking — just your link
Popular uses
- Track Facebook, Instagram and Google Ads campaigns
- Measure email newsletter clicks
- Compare influencer and partner links
Also known as: UTM Generator, Campaign URL Builder, Google Analytics URL Builder.
How it works
- Paste your destination URL (https://…).
- Fill source, medium, campaign (and optional term/content).
- Copy the preview link for ads, email, or social posts.
FAQ
Do you shorten or track clicks?
No — we only build the query string. Analytics happens in your own GA/Ads property.
Which fields are required?
At least one of utm_source, utm_medium, or utm_campaign. Term and content are optional.
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign are the core three; term and content are optional.
Do UTM tags affect SEO?
No, as long as you don't use them on internal links; Google ignores them for ranking.